Below the line agency - staffing, branding & activations

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Another beautiful day in Cape Town with the highly anticipated match between the Springboks and the Ausies being the talk of the town. With Newlands buzzing, our team of 30 eager staff took to the streets to push sales of the Match Day Rugby Programmes.

Elevator was fortunate enough to be involved with the BlackBerry brand through our client Conceptspark. We were tasked with catering for the event and creating a premium ambience which would best suit the brand, with our main objective being, to deliver great quality within a very short turnaround time.

BlackBerry has been a global leader in the industry for many years and BlackBerry revolutionized the mobile industry when it was introduced in 1999. BlackBerry releases devices which are of great quality, technology, look and cost effectiveness, with their aim being to "inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences".

The event was hosted at the Taj Hotel in Cape Town which matched the exclusivity and style of the event. Knowing the success of the brand, we were just to happy to be a part of the overall experience. We wish we could go into more detail about what BlackBerry was up to, but we assure you that when all is revealed, you will not be disappointed.

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This year marked the 5th anniversary of the Fine Brandy Fusion held at the Sandton Convention Centre from the 27th to the 29th June 2012.  Previously known as The Fine Brandy Festival, the event under-went a major rebranding this year with Distell being one of the main exhibitors, this proved to be a great step in the right direction as the event drew a bigger crowd than ever before.  The festival gave South Africa’s major distillers of fine brandy a platform to showcase their creativity, skills and passion for the craft. This was done through highly imaginative boutique styled spaces where our Elevator staff played host and hostesses to hundreds of guests per night. 


1st September, 2014

So, to give you all an update of what we have been up to and what exciting new brands we've had the privilege of working with, Ozone energy drink is definitely worth the mention.

This up and coming brand boasts a number of exciting features that make it the perfect companion. Versatile in nature, Ozone enables you to work hard, and play hard. Whether you're embarking on a strenuous workout, or require extra concentration and ability to react, or need a mixer whilst out on the town, Ozone is the partner you've been looking for.

So our client, Sir Juice for being impressed by the representation that we have provided for them at the numerous in-store promotions in Checkers, Spar and Pick n Pay decided for the FIRST TIME to let us man their stand at the Good Food and Wine Show. They had never used or trusted any of their direct communication (customer interaction) to person’s outside the company before.