Elevator got involved with the Small Business Growth Conference in 2013 to share our views on the industry and to see how we could enhance brands on a marketing front.
As a brand, Elevator has evolved over the years to become a below the line agency, which strives to remain trendy and unique in their offering. With a national footprint we were able to communicate to our consumers that we are quite comfortable to accommodate them with national campaigns involving production of elements, staffing and in some cases an event which marries all of these offerings.
Our main focus was to gain consumer insight and to learn how we could further differentiate ourselves from our competitors.
Elevator's production department was given an exciting brief by our client Matchworld to come up with an element which could be used to entertain children during school rugby matches at the Mutual & Federal stand.
We gathered all the troops and sat down and discussed what the best options would be, and how we could keep the brand top of mind. After numerous creative ideas, we finally found that we just had to follow our roots and think back to those fond childhood memories which we all experienced, which led us to the creation of the Mutual & Federal Wire Loop.
Elevator was fortunate enough to be involved with the BlackBerry brand through our client Conceptspark. We were tasked with catering for the event and creating a premium ambience which would best suit the brand, with our main objective being, to deliver great quality within a very short turnaround time.
BlackBerry has been a global leader in the industry for many years and BlackBerry revolutionized the mobile industry when it was introduced in 1999. BlackBerry releases devices which are of great quality, technology, look and cost effectiveness, with their aim being to "inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences".
The event was hosted at the Taj Hotel in Cape Town which matched the exclusivity and style of the event. Knowing the success of the brand, we were just to happy to be a part of the overall experience. We wish we could go into more detail about what BlackBerry was up to, but we assure you that when all is revealed, you will not be disappointed.
Please visit: http://Blackberry.co.za
Elevator Marketing Communication is a very progressive brand with its main focus being below the line. The driving force behind most of the innovation within Elevator is most definitely Trevor Bernberg, he has been instrumental in the constant research & development of our brand.
Giving thought to the evolution and growth of the Elevator brand is part of the reason why Trevor has achieved great results within the industry.
As they say, "a leader becomes exceptional by design, not by accident. They are like master craftsmen, continually shaping and polishing their characters and personalities so that they evolve and grow into someone important and worthwhile". Our mastermind is one that is humble and prefers to put his team first, before he reaps rewards... we commend you!
Trevor Bernberg often finds himself out and about amongst our industry's thought leaders and trend setters, not by choice, but by lifestyle.
2013 was a truly memorable year, with the Johannesburg International Motor Show 2013 again attracting the masses from all over the world.
Elevator was fortunate enough to be involved with the premium Lexus brand, which offers "sophistication, performance, safety and refinement - the ideals of contemparary luxury". This set build was always going to be one that would turn heads, with its sleek and classy design housed with the beautiful luxury Lexus vehicles obviously stealing the limelight, matched by the premium appeal of our stunning Lexus promotional models.
This event was a great success and we were able obtain the clients objectives. Our staff went through intensive screening processes before being selected by client to continue with a rigorous training, the result being, well educated premium promotional models becoming Lexus brand custodians.
Please visit: http://Lexus.co.za