Below the line agency - staffing, branding & activations

+27 21 447 0891
Trevor@elevator.co.za

Elevator got involved with the Small Business Growth Conference in 2013 to share our views on the industry and to see how we could enhance brands on a marketing front.

As a brand, Elevator has evolved over the years to become a below the line agency, which strives to remain trendy and unique in their offering. With a national footprint we were able to communicate to our consumers that we are quite comfortable to accommodate them with national campaigns involving production of elements, staffing and in some cases an event which marries all of these offerings.

Our main focus was to gain consumer insight and to learn how we could further differentiate ourselves from our competitors.

 

Elevator's production department was given an exciting brief by our client Matchworld to come up with an element which could be used to entertain children during school rugby matches at the Mutual & Federal stand.

We gathered all the troops and sat down and discussed what the best options would be, and how we could keep the brand top of mind. After numerous creative ideas, we finally found that we just had to follow our roots and think back to those fond childhood memories which we all experienced, which led us to the creation of the Mutual & Federal Wire Loop.

Elevator was fortunate enough to be involved with the BlackBerry brand through our client Conceptspark. We were tasked with catering for the event and creating a premium ambience which would best suit the brand, with our main objective being, to deliver great quality within a very short turnaround time.

BlackBerry has been a global leader in the industry for many years and BlackBerry revolutionized the mobile industry when it was introduced in 1999. BlackBerry releases devices which are of great quality, technology, look and cost effectiveness, with their aim being to "inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences".

The event was hosted at the Taj Hotel in Cape Town which matched the exclusivity and style of the event. Knowing the success of the brand, we were just to happy to be a part of the overall experience. We wish we could go into more detail about what BlackBerry was up to, but we assure you that when all is revealed, you will not be disappointed.

Please visit: http://Blackberry.co.za

 

Toyota is by far one of the most anticipated stands at the Johannesburg International Motor Show and in the year 2013, it was not a let down. Toyota is known for creating the world's first mass produced gas/electric hybrid car... the Prius and to add to that impressive feat, Toyota sells more hybrids than all other manufacturers combined.

There are too many points to mention about the Toyota brand which clearly sets it aside from all other competitors in terms of quality, innovativeness and being economical. The reason for Toyota receiving so many global awards, is due to their constant research & development and attention to detail.

2013 was a truly memorable year, with the Johannesburg International Motor Show 2013 again attracting the masses from all over the world.

Elevator was fortunate enough to be involved with the premium Lexus brand, which offers "sophistication, performance, safety and refinement - the ideals of contemparary luxury". This set build was always going to be one that would turn heads, with its sleek and classy design housed with the beautiful luxury Lexus vehicles obviously stealing the limelight, matched by the premium appeal of our stunning Lexus promotional models.

This event was a great success and we were able obtain the clients objectives. Our staff went through intensive screening processes before being selected by client to continue with a rigorous training, the result being, well educated premium promotional models becoming Lexus brand custodians.

Please visit: http://Lexus.co.za

Picture this… Your exploring the incredible rural sub-Saharan plains of Africa in the sweltering African summer heat. The Marula tree’s are in full bloom and inhabit at least a dozen elephants at each tree.

From the 22nd – 30th June 2012, Elevator embarked on a National flyer drop activation for Cell C – distributing flyers which promoted their recently launched 99c per minute/ per second billing on International calls.  The campaign enables Cell C network holders to make calls to the USA, CHINA, UK, INDIA, AUSTRALIA and PAKISTAN for only 99c per minute.