Below the line agency - staffing, branding & activations

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Wednesday nights are known as ‘girl’s night out’ and Kopparberg Premium Cider complements the movie premier events perfectly!

On Wednesday evening, Times Media hosted a movie premier event called “The Other Women” at both the Nu Metro cinema in Canal walk and the Ster Kinekor cinema in Tygervalley Mall. Kopparberg and Elevator were both fortunate enough to be exclusively invited to do tastings at both venues.

Over the last few months we have been lucky enough to be a part of some exciting Disney campaigns.  

During the July school holidays we took part in a 3 week long Doc McStuffins campaign in Johannesburg.  We activated at South Gate Shopping Centre, West Gate Shopping Centre and Sandton City Mall from Thursday to Sunday with at least eight staff members.

Elevator Marketing Communication is a very progressive brand with its main focus being below the line. The driving force behind most of the innovation within Elevator is most definitely Trevor Bernberg, he has been instrumental in the constant research & development of our brand.

Giving thought to the evolution and growth of the Elevator brand is part of the reason why Trevor has achieved great results within the industry.

As they say, "a leader becomes exceptional by design, not by accident. They are like master craftsmen, continually shaping and polishing their characters and personalities so that they evolve and grow into someone important and worthwhile". Our mastermind is one that is humble and prefers to put his team first, before he reaps rewards... we commend you!

Trevor Bernberg often finds himself out and about amongst our industry's thought leaders and trend setters, not by choice, but by lifestyle. 




Sir Juice, for the first time, had trusted someone from outside the company to handle their direct communication at the Good Food and Wine show. This was an achievement for us at Elevator as it confirmed that we had been doing a great job on their in-store promotional campaign thus far. Sir Juice is a brand we are incredibly proud to represent and having the opportunity to man their stand was exciting not only for us but for our promoters as well.

Week 6 of the FNB Varsity Cup has seen Maties continue their dominance of this year's cup.  They have now played six matches and are still unbeaten in the tournament with their Monday night win against Wits, 48 - 21.  Cell C Ambassadors were in full force, encouraging the crowds to be involved in proceedings and of course, giving the brand a punt where applicable.

Waking up at 3am to be at an event at 4:30am is definitely not ideal and  Making sure all 8 promoters are on time for the 4:30am call time required a little bit of pre-prep, but in the end it was all worth it. The Engen RevLife 2013 was a great success. 

ABSA - Design Indaba 2013

2nd September, 2014

The Democratic Republic of Design (DRD), for Absa the Design Indaba 2013 was nothing less than a superb and fascinating way to connect all the aspects of the annual Design Indaba together. From the guest speakers, to the listeners – everyone was able to take part due to the Indaba's interactive format. Held at the CTICC, ABSA, being a headline sponsor invented an ingenious Ipad application, which credited participators in the event with a virtual currency, which increased with every tweet, Facebook post and “like” that they received when mentioning the DRD on any of the social networks. By mentioning the DRD, participators earned virtual currency that allowed them to purchase one of the amazing gifts on offer at the Indaba.  This was a reward for spreading the ‘virtual DRD love’.

So our client, Sir Juice for being impressed by the representation that we have provided for them at the numerous in-store promotions in Checkers, Spar and Pick n Pay decided for the FIRST TIME to let us man their stand at the Good Food and Wine Show. They had never used or trusted any of their direct communication (customer interaction) to person’s outside the company before.