Below the line agency - staffing, branding & activations

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Trevor@elevator.co.za

Gordons Gin Campaign

2nd September, 2014

Usually when I hear of “Gordon’s Dry Gin” my mind automatically reverts to an image of local political satire comic ‘Madam & Eve’s’ little older Mother Abigail Anderson with  “Gin & Tonic” in hand. I’ve always associated the drink to an older generation alcoholic beverage or alternatively a very good hangover cure. 

This year marked the 5th anniversary of the Fine Brandy Fusion held at the Sandton Convention Centre from the 27th to the 29th June 2012.  Previously known as The Fine Brandy Festival, the event under-went a major rebranding this year with Distell being one of the main exhibitors, this proved to be a great step in the right direction as the event drew a bigger crowd than ever before.  The festival gave South Africa’s major distillers of fine brandy a platform to showcase their creativity, skills and passion for the craft. This was done through highly imaginative boutique styled spaces where our Elevator staff played host and hostesses to hundreds of guests per night. 

On the 14th of July 2012, Cape Town celebrated the infamous French National Day “La fete Nationale” which means National celebration of the anniversary of Bastille Day at Green Point Stadium.

Our six stunning Elevator Bisquit Ambassadors were at the heart of the celebrations, assisting with handing out of Bisquit Summit cocktails to guests on arrival. Theses girls were trained on the specifics of the brand and led by Elevator’s very own Brand Champion, Olwethu Ralarala. 

On the 9th and 10th of May, the Brandy Fusion Expo was born in Cape Town.  Elevator ambassadors had the pleasure of working on Distell's premium brands including: Klipdrift Export, Klipdrift Premium, Bisquit Cognac, Richelieu, Collisons, Fish Eagle and the Fine Brandy by Design stands.

The Brandy Fusion festival portrays brandy in South Africa as the mature, premium and sophisticated drink of choice.  Consumers are able to enjoy the refined and superior tastes of Premium South African Brandies either 'on the rocks' or in a cocktail of choice!