Below the line agency - staffing, branding & activations

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Justin Bieber - The Key

4th September, 2014

Elevator was fortunate enough to run a national campaign for Elizabeth Arden's brand "Justin Bieber - The Key". The response which we experienced from the public was astounding. Being associated with the name "Justin Bieber" was a real pleasure, as the reaction from the consumers was one of excitement and intrigue. Elevator managed to do activations in 5 provinces in South Africa, as well as the country Namibia. On a weekly basis we would have in-store activations at various outlets and the objective was to raise awareness of the brand and to push sales.

Feel healthy. Look healthy and most importantly drink healthy. Two months down and the Elevator Sir Juice Ambassadors are still leaving Western Cape with a fresh taste in their mouths. If you walk down a juice isle in any Pick n Pay or Spar be prepared to get your taste buds tantalised by any of the 9 amazing flavours from Sir Juice. There’s definitely no favourite, but the Lemonade really packs a punch!

From the 22nd – 30th June 2012, Elevator embarked on a National flyer drop activation for Cell C – distributing flyers which promoted their recently launched 99c per minute/ per second billing on International calls.  The campaign enables Cell C network holders to make calls to the USA, CHINA, UK, INDIA, AUSTRALIA and PAKISTAN for only 99c per minute.