Elevator got involved with the Small Business Growth Conference in 2013 to share our views on the industry and to see how we could enhance brands on a marketing front.
As a brand, Elevator has evolved over the years to become a below the line agency, which strives to remain trendy and unique in their offering. With a national footprint we were able to communicate to our consumers that we are quite comfortable to accommodate them with national campaigns involving production of elements, staffing and in some cases an event which marries all of these offerings.
Our main focus was to gain consumer insight and to learn how we could further differentiate ourselves from our competitors.
Elevator Marketing Communication is a very progressive brand with its main focus being below the line. The driving force behind most of the innovation within Elevator is most definitely Trevor Bernberg, he has been instrumental in the constant research & development of our brand.
Giving thought to the evolution and growth of the Elevator brand is part of the reason why Trevor has achieved great results within the industry.
As they say, "a leader becomes exceptional by design, not by accident. They are like master craftsmen, continually shaping and polishing their characters and personalities so that they evolve and grow into someone important and worthwhile". Our mastermind is one that is humble and prefers to put his team first, before he reaps rewards... we commend you!
Trevor Bernberg often finds himself out and about amongst our industry's thought leaders and trend setters, not by choice, but by lifestyle.
2013 was a truly memorable year, with the Johannesburg International Motor Show 2013 again attracting the masses from all over the world.
Elevator was fortunate enough to be involved with the premium Lexus brand, which offers "sophistication, performance, safety and refinement - the ideals of contemparary luxury". This set build was always going to be one that would turn heads, with its sleek and classy design housed with the beautiful luxury Lexus vehicles obviously stealing the limelight, matched by the premium appeal of our stunning Lexus promotional models.
This event was a great success and we were able obtain the clients objectives. Our staff went through intensive screening processes before being selected by client to continue with a rigorous training, the result being, well educated premium promotional models becoming Lexus brand custodians.
Please visit: http://Lexus.co.za
Picture this… Your exploring the incredible rural sub-Saharan plains of Africa in the sweltering African summer heat. The Marula tree’s are in full bloom and inhabit at least a dozen elephants at each tree.
Every couple of Saturdays, mostly on cold and rainy winter mornings, our promoters get up early and put on their Mutual and Federal t-shirts and hats then head down to support the school boy rugby.
Playboy SA Magazine has taken local newspapers, blogs and social media by storm, especially in Cape Town’s elite party circles. It is an amazing forum for South Africa to showcase the sexy bosom beauties that grace our local streets and the huge parties they host are definitely worth writing about. The most memorable Playboy SA event to date was the celebration of Playboy SA’s one-year birthday bash on the 26th April 2012. The event brought our gorgeous Elevatormotional staff to Cape Town’s uber chic nightclub Trinity where our influential client Patron was once again part of the Playboy SA hype.
The pool stages of the Cell C Community Cup will reach a nail-biting climax across the country on Saturday, with four places in the Easter Championships in George still up for grabs and a multitude of permutations meaning as many as 10 teams could still qualify.
Cell C Promotional Girls were all over the games, creating the 'gees' and of course providing customers an option to port to Cell C and receive ridiculous call rates of 99 cents a minute. Just one of Cell C's current offerings... Have you changed to the leading South African network yet?
On the 9th and 10th of May, the Brandy Fusion Expo was born in Cape Town. Elevator ambassadors had the pleasure of working on Distell's premium brands including: Klipdrift Export, Klipdrift Premium, Bisquit Cognac, Richelieu, Collisons, Fish Eagle and the Fine Brandy by Design stands.
The Brandy Fusion festival portrays brandy in South Africa as the mature, premium and sophisticated drink of choice. Consumers are able to enjoy the refined and superior tastes of Premium South African Brandies either 'on the rocks' or in a cocktail of choice!
So our client, Sir Juice for being impressed by the representation that we have provided for them at the numerous in-store promotions in Checkers, Spar and Pick n Pay decided for the FIRST TIME to let us man their stand at the Good Food and Wine Show. They had never used or trusted any of their direct communication (customer interaction) to person’s outside the company before.