Below the line agency - staffing, branding & activations

+27 21 447 0891


Matchworld (2)

Elevator's production department was given an exciting brief by our client Matchworld to come up with an element which could be used to entertain children during school rugby matches at the Mutual & Federal stand.

We gathered all the troops and sat down and discussed what the best options would be, and how we could keep the brand top of mind. After numerous creative ideas, we finally found that we just had to follow our roots and think back to those fond childhood memories which we all experienced, which led us to the creation of the Mutual & Federal Wire Loop.

Every couple of Saturdays, mostly on cold and rainy winter mornings, our promoters get up early and put on their Mutual and Federal t-shirts and hats then head down to support the school boy rugby.