October 2013 marked the start of a beautiful partnership between Point Blank and Kopparberg SA. Since then Kopparberg’s brand awareness and sales have grown exponentially by means of social media and direct communication marketing done through Point Blank.
Point Blank has been fortunate enough to run an ongoing national campaign for Kopparberg across 5 provinces on a weekly basis. We do numerous on-trade (restaurants, bars & markets) and off-trade (bottle stores) activations at various outlets with the objective being to raise awareness of the brand and to push sales. By using both male and female brand ambassadors of the highest quality we have managed to accomplish what we had set out to achieve. As a partnership Point Blank provides Kopparberg SA with the highest level of trust and reliability.
Wednesday nights are known as ‘girl’s night out’ and Kopparberg Premium Cider complements the movie premier events perfectly!
On Wednesday evening, Times Media hosted a movie premier event called “The Other Women” at both the Nu Metro cinema in Canal walk and the Ster Kinekor cinema in Tygervalley Mall. Kopparberg and Point Blank were both fortunate enough to be exclusively invited to do tastings at both venues.