The Valley of the Waves, nestled in the bustling heart of Sun City, is where we set up our Believe stage and where we gave visitors the chance to Believe in Cell C. Central to the campaign was the ‘Believe Button’ which ignited the excitement and imagination of all those who had the opportunity to view or partake in our ingenious creation.
We put the power in the hands of the visitors and by a simple push of the Believe Button, they would start to spin the Wheel of Choice; where the idea of believing started to encompass all of their thoughts. When the Wheel of Choice gradually came to a halt, it would either land on the option of a quiz, an instant prize, an activity or a dance-off. Regardless what they ended up choosing, they were gifted with an assortment of Cell C prizes, which comprised of everything from selfie-sticks and power banks to beach balls and towels.
Headed up by our exhilarating and eloquent MC – Smash, the Believe campaign resonated throughout Sun City, capturing the imagination of everyone and revelling at the opportunity to show everyone how great it is to be a ‘Believer’.
Stay tuned to see the exciting activations that Elevator and Cell C have coming your way!