Below the line agency - staffing, branding & activations

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Macula - Newlands Rugby Programme Activation

6th October, 2014

Another beautiful day in Cape Town with the highly anticipated match between the Springboks and the Ausies being the talk of the town. With Newlands buzzing, our team of 30 eager staff took to the streets to push sales of the Match Day Rugby Programmes.

Faced by thousands our force, 30 strong, were in amongst the crowds creating excitement and encouraging supporters to equip themselves with their Springbok Rugby Programmes. From the front to the back the books were filled with line-ups, Anthems, Player profiles, articles and much more, the ideal piece of memorabilia for a memorable day at Newlands.