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Jose Cuervo - Shotski Campaign

15th September, 2014

Elevator has been working with the number 1 tequila in the world, Jose Cuervo (as per a study).  Our staff in Johannesburg, Pretoria, Bloemfontein, Durban and the Garden Route has been working regularly at venues such as Baron Sandton, Elephant and Friends, Mystic Boer and Florida Keys.

The campaign revolves around a Shotski, a very cool lit up Shotski that holds 3 shot glasses. The idea behind the Shotski activation is to encourage consumers to get involved with the brand and make the brand more interactive.

There are 3 members in a team. A vibe manager acts as an instigator, approaching a consumer and encouraging him/her to do a Shotski with two of his/her friends. Our two gorgeous shooter girls then set up the Shotski and tip it into the mouths of the consumers. 

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