The campaign was split into 5 different activation elements, these were:
For each of the elements, the mechanics were similar, our job was to:
For a campaign of this nature we used our most energetic, enthusiastic and full of life promoters. The promoters from all regions thoroughly enjoyed every aspect of the campaign.
Fans Of Life Competition
The competition ran from the 3rd of March 2014 to the 30th of April 2014. Prizes included:
Four people stood a chance to win their share of R80 000 over an eight week period and awarded fortnightly (the “Fortnightly Prizes”).
One person stood a chance to win the grand prize of a R200 000 Fan of Life Experience (the “Grand Prize”)