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Lucozade - "Fan of life" National Campiagn

31st August, 2014

Elevator was commissioned to act as the driving force for the new Lucozade National Campaign. The aim of the campaign was to increase awareness of the Lucozade Brand as well as promote the Lucozade Fans Of Life” Competition.






The campaign was split into 5 different activation elements, these were:

Forecourt Activations
Mall Activations
In Store Activations
Intersection Activations
Airport Activations

For each of the elements, the mechanics were similar, our job was to:

Create excitement amongst the consumers.
Hand out Lucozade sample.
•Hand out flyers promoting the brand as well as share product knowledge.
•Inform people of the “Fans of Life” competition.
•Be as energetic as possible.
•Lastly, leave the consumer with the best possible impression of the brand.

For a campaign of this nature we used our most energetic, enthusiastic and full of life promoters. The promoters from all regions thoroughly enjoyed every aspect of the campaign.


Fans Of Life Competition

The competition ran from the 3rd of March 2014 to the 30th of April 2014. Prizes included:

Four people stood a chance to win their share of R80 000 over an eight week period and awarded  fortnightly (the “Fortnightly Prizes”).

One person stood a chance to win the grand prize of a R200 000 Fan of Life Experience (the “Grand Prize”)


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