Musical legend Bon Jovi was joined for a concert by thousands of South Africans at the FNB Stadium in the south of Johannesburg. And there with their smokers lounge and relaxing ambience was BAT and Elevator. Being present at this incredible event BAT made a very good impression with the help of some of our finest staff carrying the brand name. Purchases were made possible at the beer tents before the show, in the row on their way into the stadium and at the BAT smokers lounge inside the stadium.
On the fine summers day of 1 December BAT, Elevator and the great organisers of Synergy Live welcomed party-goers to Mary Fitzgerald Square for a fun-filled day music, dancing, performances from well-known South African band Zebra and Giraffe and American band Red Jumpsuit Apparatus. People roaming the area with sunglasses, tattoos, swizzle sticks and stickers made it clear that BAT was present on the day and creating a vibey atmosphere for everyone there.
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